Ana Fernanda Maiguashca
President Private Council for Competitiveness
To achieve productivity, many things need to be in place—like the floor tiles we stand on
In this video, Ana Fernanda Maiguashca explains that a country’s productivity doesn’t come from a single effort—it requires building a strong foundation for society. That foundation is made up of “tiles”: education, innovation, strong institutions, infrastructure, and trust.
Each tile matters, because if one is missing, the floor breaks and there’s no stability to move forward. Only when all are firmly in place can society stand on solid ground and achieve true productivity and competitiveness.
💥 Habilidad SparkLab puesta en práctica: Analytical thinking – Recognize that productivity depends on building a broad and solid foundation made of interconnected social capabilities.
You run at the speed of the dog chasing you
Ana Fernanda Maiguashca highlights that for a company to be globally competitive, it must constantly innovate: change products, processes, ways of learning, and even how it communicates. Innovation isn’t optional—it’s what allows a company to keep pace with the world.
In Colombia, however, many businesses face a challenge: once they consolidate, they often resist change. Without external pressure, innovation slows down—and without innovation, competitiveness eventually fades.
💥 SparkLab Skill in Action: Continuous learning – Keep the ability to change and reinvent alive as the engine of innovation and competitiveness.
It’s in what makes us most human that we cannot be replaced
In this video, Ana Fernanda Maiguashca reflects on how artificial intelligence will profoundly reshape the world of work. Adapting to change will be essential, but above all, we must hold on to what makes us human.
AI can automate processes, but it cannot replace empathy, creativity, ethics, our ability to connect with others, or to give meaning to what we do. That is our strength—and that’s where we must anchor ourselves to remain relevant in a constantly changing world.
💥 SparkLab Skill in Action: Emotional intelligence – Strengthen and embrace what makes us human in order to adapt to change without losing our essence.
High-impact entrepreneurship that can scale… that’s what we need
Ana Fernanda Maiguashca explains that not everyone should be an entrepreneur. If everyone started a business, who would work in those companies? What a country truly needs is entrepreneurs who aim high—those building high-impact ventures with the ability to scale and reach international markets.
Entrepreneurship isn’t an end in itself, but a powerful tool to transform societies. And to achieve that, you need to think big from day one.
💥 SparkLab Skill in Action: Boldness – Dare to build with a global vision, aiming for real, lasting impact beyond the local market.
To those who want to keep running the entrepreneurship race: congratulations—you have an immense responsibility
In this video, Ana Fernanda Maiguashca emphasizes that there’s nothing wrong with being an employee. But if you choose entrepreneurship, you must do it big, aiming for high impact and a vision that goes far beyond your own business.
Becoming an entrepreneur means carrying great responsibility—for your team, for society, and for the future. And while burnout is common in this journey, the key is to never lose sight of the purpose.
💥 SparkLab Skill in Action: Impact amplifier – Recognize that entrepreneurship carries responsibility, and channel it into creating positive change for society as a whole.
Entrevista completa
¿Quieres ir más allá de los clips?
Aquí puedes ver la conversación completa con Jonathan Greechan, sin cortes. Una historia llena de aprendizajes, retos reales y mensajes poderosos.
Porque a veces, una sola frase puede encender la chispa… pero conocer el camino completo puede transformar tu visión.